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Promoting cycling positively

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In one of yesterday’s blog entries, we featured how a University of West England marketing research project was aiming to broaden the appeal of cycling to those who don’t necessarily consider it at the moment.

The project explored what cyclists, lapsed or active, felt cycling gave them using innovative projective and enabling research techniques. The findings and positive markers derived from the research will now be used in a social marketing campaign.

So it got us thinking how other cities across the world have tried to market cycling as a form of transport in their urban environments.

The video below is the background to how the German city of Munich used emotional markers in its marketing campaign to get more people out cycling in its city. For more info on Munich’s marketing campaign visit the Münchenierung blog.

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